Bad News For 258,250 People: Guy Kawasaki Is Not Your Friend
Posted by Antone Roundy under Fauxlowing2 Comments
If you look at the Fauxlowers.com homepage, you’ll see Guy Kawasaki in our top 10 list of “Fauxest Fauxlowers”. Last time we checked, he’s fauxlowing 258,250 on Twitter. If you’re one of them and you’re fantasizing think maybe you’re on some filtered list that he actually reads, you may want to close your eyes.
Click the link and scroll down a little, and you’ll find this quote:
I’m all about driving traffic to Alltop–that’s why I exist on Twitter. I’m not in there for social engagement. I don’t want to make more friends.
Yup. He’s fauxlowing (as if with 258,250 “friends” it wasn’t already obvious).
Now don’t get me wrong. I’m not saying he’s a bad guy or anything. In fact, I just finished reading his book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition earlier today, and I highly recommend it.
Later in the article, he says that “when people @ me or direct me, I answer” (and he means that he himself answers). So I guess if his intention in following 258,250 people is to enable them to DM him, and he’s actually going to respond, then he’s a cut above your standard fauxlower.
But the odds of him noticing your tweets as they blink across his tweet stream are probably less than 258,250 to 1.

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July 13th, 2010 at 11:27 am
I’m a big cut above your standard fauxflower. How do you calculate those odds? It makes little logical sense. I only search for mentions of me and Alltop and check my Direct inbox. I don’t rely on happening to notice a tweet going by.
Guy
July 13th, 2010 at 12:08 pm
Hi Guy,
Thanks for taking the time to comment, and for the excellent book.
The odds weren’t meant as an accurate number — just playing off the fact that when my system last checked, you had 258,250 Twitter “friends”. I understand that you use Twitter differently than was intended by its creators — let 100 flowers bloom, right?
This post was really about the fact that people who “follow” thousands don’t read, or even skim, every tweet posted by their friends. I believe the typical fauxlower is ONLY in it for the reciprocal follow, whether for bragging rights or in the hope that their followers will read their tweets, even though the reverse doesn’t happen.
So yes, you’re definitely a cut above that! You’re only on the “fauxlowers” list in the sense that Twitter assigned the term “following” to the feature you’re using to enable people to DM you.
Antone