Twitter is going into a decline from a lack of innovation and soon the shuttering of the API and buying up of the competition will lead to Promoted Tweets everywhere.

@hammyhavoc

Exactly — it’s just like how email marketing has gotten more difficult since you have to compete with so much spam and the hype-filled autoresponders used by many marketers.

Whether or not to continue using Twitter comes down to 2 questions:

1) Can you still get a positive ROI.

2) Could the time and effort it takes to use Twitter be better spent elsewhere.

John’s email went on to talk about Facebook being more effective and to hint at something new coming from income.com. I trust that he wouldn’t have deleted his Twitter account simply as a publicity stunt if he still valued it very much, though I’m sure he’s going to get as much value out of having done so as he can — no reason not to.

It’s not enough to sign up and call yourself an expert or to produce twitter guides that could be produced by a kindergarten student. These days, like any other business, you have to know your audience, prove your value (through content, originality, creativity etc.) and literally be “outstanding”.

Early adopters had an easy time standing out… they didn’t have to compete as much to do so. Now there is competition and some people are picking up their ball and going home. I’d say that speaks far more to the skills and talent of the individual than it does to the platform.