I’m an avid reader of Daniel Scocco’s DailyBlogTips.com, but today, I have to boo.

Boo! Boo! Boo!

Today, Daniel’s post titled Looking To Get More Twitter Followers? Then Check Twitfever.com announced a membership site featuring, among other things:

  • Follow from Profile Tool: This tool allows you to mass follow the friends or followers of a specific Twitter user. [Eww! A fauxlowing tool!]
  • Follow from Keyword Tool: This tool allows you to mass follow users who have recently included a specific keyword in their tweets. [Eww! Another fauxlowing tool!]
  • Auto Follow Tool: This tool allows you to automatically follow all the Twitter users who are following you. [Eww! A third fauxlowing tool!]
  • Mass Unfollow Tool: This tool allows you to mass unfollow all the users that you are following or those who are not following you back. It is useful to keep your profile balanced. [Balanced? Who cares about “balance”? Extended comment about this one below.]
  • Auto Tweet Tool: Once enabled, the tool will publish a famous quote, an interesting fact or a funny joke (or all three) on your Twitter account once a day. [Eww! I REALLY hate it when people I’m following do this. Hand-picked quotes or jokes that you personaly think are worth tweeting, sure. Auto-tweeted quotes every stinkin’ day? Puhleeeeez!]
  • Retweet Club: The Retweet Club has the goal of helping the Twitfever members to get more retweets. [I don’t know how this is going to work, but I have a hard time imagining it being a good thing. If it doesn’t at least require manual approval of each retweet, then it’s spam.]

Let’s talk about “balance”.

Anyone who thinks their Twitter profile should be “balanced” — that following should be mutual — clearly doesn’t value the people they follow. “If they’re not following me back, then I’m getting a raw deal — I’m giving them my follow, but they’re not giving back.” If that’s how you see it, then I’m telling you, you don’t value your followers.

You might value the little bump they give to your follower count, but that’s not the same thing.

If you value your followers — the people you’re following — then you follow to hear what have to say. You value what they produce, what you get out of what they give.

Some of you might say “yeah, but isn’t this supposed to be ‘social’? Isn’t there supposed to be a conversation going on? How can that happen if following isn’t mutual?” And there is some validity to that argument. But consider this:

  • If what you’re tweeting doesn’t deliver enough value to them to be worth cluttering their tweet stream, they shouldn’t be following you, right? If it is worth it to them, they should follow you. That’s the formula for deciding who to follow, whether they follow you back or not. Mutual following should be the result of mutually delivering enough value to earn the follow. Expecting a reciprocal follow, expecting a relationship, without delivering enough of what they value is pretty presumptuous.
  • Some people are worth listening to even if they don’t listen when you talk back (eg. for the reasons outlined in the previous bullet). If you unfollow anyone who doesn’t follow you back, you’ll miss out.
  • And finally, the point I hammer on again and again: if you’re “following” too many people, you can’t keep up with the conversation anyway, so how can you claim it’s “social”? It’s not.

This service is all about amassing lots of followers. It clearly has nothing to do with being social, because its goal is to get you more followers than you could possibly socialize with.

My advice? Inoculate yourself with a health dose of ethics and sense, and don’t catch the Twit Fever.